Zara with new flagship store in New York

Little colour, clear lines. Zara wants to be style-pedagogic with the showing store in the Fifth Avenue. The draught should be valid worldwide – also for new branches in Germany. The product should come to the fore again – this is the basic idea behind the new store design of Zara which was introduced in New York. Nearly two years the Spanish architect Elsa Urquijo in the new brand appearance has polished, now he can be marvelled at in the new Flagship store in the Fifth avenue. The store disposes of 3,000 square metres of selling area in the best New York situation. Clear lines and customer guidance, no useless rubbish – this are the foreign exchange Urquijos which are also valid in future for Zara branches worldwide. Also in Germany: Zaras Flagship store in Berlin possibly whose opening is planned for the autumn should be also formed like the store in inhabitant of New York. Because the product should stand in the centre of the attention, the Zara designers have handled economically with colour: Black and white dominate on the selling area. A new light draught with strips sunk in the cover in the form of long black lines shows the way to the customers. Two continuous ways, in the Zara jargon "catwalks" called, lead in all three sales floors from Front up to the back of the store. Besides are arranged clearly separated thematic areas, because of her form "cubes" called. These niches should work like small boutiques in which the customer finds all clothes on a subject – possibly business or sport – and in addition suitable shoes and accessories. Zara is already present since 1989 in the USA and has sighted the country as the first non-European market. However, while the expansion of the fashion chain led the way in Europe quickly, it has created the Inditex daughter in America only on about 50 stores. Thus the mega loading on the expensive Fifth avenue works as a confession of the American market – and also to Zaras selfput lastingness sighting: The Flagship store should use on an average 30 percent less energy and 70 percent less waters, than a usual branch.

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